Editors Page:
We’ll beat leakage when users demand it.
While grocery shopping,
I noticed how plain looking cereal boxes have become. When my kids were
little,
I remember seeing all kinds of foils,
plastics, embossments, and special inks applied to cereal boxes. Now, most,
or all them use simple paperboard with colorful printing. Then I remembered
reading how consumers began complaining about the money they spent, being
wasted on elaborate packaging. The cereal companies responded, and now
all of them seem to have adopted the more sensible packaging approach.
I’m sure the packaging industry isn’t too wild about it, though.
McDonald’s was also forced to comply with customer’s demands.
When Americans became more health conscious, McDonald’s practice
of cooking their french fries in beef fat appalled health advocates. McDonald’s
now cooks their fries in vegetable oil (Who knows what kind?), and adds
beef flavoring to
retain that irresistible taste.
Even car manufacturers
got in on the act. It wasn’t
that long ago that safety was not much of an issue when buying a car. But now,
safety seems to be almost
as big a selling point as special financing.
Maybe the same will
eventually happen with leakage in hydraulic systems. Most users put up
with leakage, and many probably
think hydraulic systems are supposed to
leak. For example, if a warehouse replaces their tired, old forklift with a new
one, users wouldn’t be surprised if it started leaking. After all, the old
one did.
The challenge is that
there is no permanent fix. You might be able to build up a machine that
operates free of leakage. But to keep it leak-free, your customers-
especially their mechanics- must be educated on what to do and what not to do.
That is an on-going process. And once every mechanic has been trained on how
to maintain leak-free hydraulic systems, their successors must also be
trained. Eventually,
we may purge the world of leaky hydraulic systems, but certainly not in my lifetime.
But
let’s get back to the success stories from the consumer world. Probably
the biggest reason why consumers demanded changes in cereal boxes, french fries,
and cars was because the media made them aware of what was going on. Newspapers,
magazines, television, and radio bombarded the public with regular reports on the
state of these issues. Eventually, companies perceived a threat of losing business
if they didn’t cater to consumer demands, so they did what they had to.
Can
the same thing happen with hydraulic leakage? I don’t think so. Hydraulic
leakage isn’t exactly a topic that speaks to the masses, so don’t look
for Jane Pauley to address it on the next Dateline expose’. Until that happens,
it looks like I’m the closest thing you’ve got.
By: Alan Hitchcox
Reprinted with the permission of Hydraulics & Pneumatics
magazine.
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